Privacy Policy

Effective Date: January 23, 2025

Zhwa Zapata Morales (“we,” “us,” “our”) is committed to protecting and respecting your privacy. We process your personal data in accordance with the requirements of the European Union’s General Data Protection Regulation (GDPR) and the New Swiss Federal Act on Data Protection (nFADP). This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you visit our website or use our services.

1. Scope of This Policy

This Privacy Policy applies to all personal data we collect from you through our website, communications, and any other interactions you may have with us. By using our website and services, you agree to the terms of this Policy.

2. Who We Are

Company Name: Zhwa Zapata MoralesAlead.ch
Ownership: Alead.ch is owned by Zhwa Zapata Morales
Email: info@alead.ch
Postal Address: Zeughausstrasse 31, 8004 Zürich, Switzerland

If you have any questions about how we handle your personal data, please contact us at the email or postal address provided above.

3. Data We Collect

We may collect and process the following types of personal data:

  • Contact Information: Such as your name, email address, and phone number.
  • User Interactions: Details about how you use our website, including pages visited and links clicked.
  • Technical Information: IP address, browser type, operating system, and device information.
  • Leads Information: If you request or receive leads through our services, we collect data relevant to that process (e.g., the prospect’s name, contact details).
  • Marketing Preferences: Any preferences you provide regarding receiving marketing materials from us.

4. How We Use Your Data

We use your personal data for the following purposes:

  1. Service Delivery
    • To provide and maintain our lead generation services.
    • To communicate with you regarding our services and respond to your inquiries.
  2. Marketing and Communications
    • To send newsletters, special offers, or other information we believe may be of interest to you, subject to your consent where required by law.
  3. Analytics and Improvement
    • To analyze user behavior and site performance to improve our services and user experience.
  4. Legal Compliance
    • To comply with applicable laws, regulations, and judicial or administrative orders.

5. Legal Basis for Processing

We process your personal data only where we have a lawful basis under the GDPR and Swiss law, which may include:

  • Your consent (Article 6(1)(a) GDPR) (nFADP).
  • Performance of a contract (Article 6(1)(b) GDPR) (nFADP).
  • Compliance with a legal obligation (Article 6(1)(c) GDPR) (nFADP).
  • Legitimate interests (Article 6(1)(f) GDPR) (nFADP), where our interests are not overridden by your data protection rights.

6. Cookies, Pixels, and Tracking

We use cookies and similar tracking technologies (such as pixels) to collect information about your browsing activities. This helps us tailor our website to your needs and interests. Third-party services like Facebook, Google, Active campaign, Hubspot, Zoho CRM, Zapier, Instagram, TikTok, X (formerly Twitter), LinkedIn and others may place their own tracking pixels, cookies or similars on our site to monitor user activity and measure advertising effectiveness.

You can manage or disable cookies in your browser settings. Disabling cookies or pixels may affect the functionality of our website or services.

7. Use of Third-Party Services

We may utilize third-party platforms (e.g., Facebook, Instagram, TikTok, X, LinkedIn) for advertising, remarketing, and analytics. These platforms may collect data about you in accordance with their own privacy policies. We encourage you to review their privacy policies to understand how they handle your personal data.

8. Data Sharing and Disclosure

We do not sell, trade, or otherwise transfer your personal data to third parties without your consent, except in the following situations:

  • Service Providers: We may share your data with trusted partners who assist us in operating our website, conducting our business, or providing services (e.g., hosting, analytics, marketing).
  • Legal Compliance: We may disclose your data if required by law or in response to valid requests by public authorities (e.g., court orders).

Any third-party recipients of your personal data will only process it in accordance with our instructions and will be subject to confidentiality obligations.

Buyer Obligations Regarding Leads

If you purchase or receive leads from Zhwa Zapata Morales, you agree to use those leads and their personal data exclusively within your organization (i.e., internal use only). You must not transfer, sell, share, gift, or publish any personal data of these leads to third parties or external organizations. You are solely responsible for the secure storage of such personal data and for protecting it from any leaks or misuse. Additionally, you agree to respect and safeguard the privacy rights of the data subjects contained in the purchased leads, in accordance with this Privacy Policy, applicable data protection laws (including GDPR and Swiss law (nFADP)), and any agreements you have entered into with Zhwa Zapata Morales.

9. International Data Transfers

If we transfer your data outside Switzerland or the European Economic Area (EEA), we ensure it is protected by appropriate safeguards, such as Standard Contractual Clauses, or other valid transfer mechanisms recognized by the GDPR and Swiss law (nFADP).

10. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, to comply with legal obligations, resolve disputes, and enforce our agreements. Once your data is no longer needed, we will securely delete or anonymize it.

11. Your Rights

Under GDPR and applicable Swiss legislation, you may have the following rights regarding your personal data:

  • Right to Access: You can request a copy of your personal data we hold.
  • Right to Rectification: You can ask us to correct or update your inaccurate or incomplete data.
  • Right to Erasure (“Right to be Forgotten”): You can request the deletion of your personal data when no longer needed or when processing is unlawful.
  • Right to Restriction of Processing: You can ask us to limit how your personal data is processed in certain cases.
  • Right to Data Portability: You can request to receive your personal data in a structured, commonly used, and machine-readable format, or request that we transfer it to another controller.
  • Right to Object: You can object to certain processing based on our legitimate interests, including direct marketing.
  • Right to Withdraw Consent: If processing is based on consent, you can withdraw it at any time without affecting the lawfulness of processing before withdrawal.

To exercise these rights, please contact us at hello@alead.ch.

12. Data Security

We implement reasonable technical and organizational measures to safeguard your personal data against accidental or unlawful destruction, loss, alteration, unauthorized disclosure, or access.

13. Changes to This Privacy Policy

We reserve the right to modify or update this Privacy Policy at any time. Any changes will be posted on this page with an updated “Effective Date.” Your continued use of our services and website after any modifications indicates your acceptance of the revised Policy.

14. Contact Us

If you have any questions, concerns, or wish to exercise your data protection rights, please contact us at:

Zhwa Zapata Morales
Zeughausstrasse 31, 8004 Zürich
Switzerland
info@alead.ch


By using our website and services, you acknowledge that you have read and understood this Privacy Policy and agree to be bound by its terms.